We work with all current and emerging technologies, and specialize in educating our clients and helping them make sense of the new media available.

In addition to their online marketing knowledge and tactical skills, each member of our online team is a certified Google AdWords Professional. They have demonstrated their abilities by passing the Google Advertising Professionals Exam and by meeting the stringent requirements of the program.

Areas of expertise include:

Search Engine Management

• PPC (pay per click / paid search engine management)

1. Analysis of website
2. Define objective
3. Identify goals
4. Develop keywords
5. Develop ad copy
6. Set initial bids
7. Actively manage campaign
8. Optimize campaign regularly
9. Proactively make recommendations
10. Expand campaign while maintaining metrics

• SEO (search engine optimization / natural search optimization)

1. Analysis of current site
2. Keyword selection
3. Keyword research to determine best matches for your site’s pages.
4. Benchmark current rankings to report on changes
5. Study the site for structural elements
6. Evaluate content on the site for search engine friendliness
7. Provide easy to understand recommendations on how to improve your sites organic rank
8. Link building
9. Monitor campaign, adjust, report on metrics and proactively make recommendations

• Display/Banner Advertising

1. Site analysis
2. Define objective
3. Identify target metrics
4. Develop strategic plan based on target audience, budget and message
5. Negotiate rates and place buy with ad networks and publishers
6. Monitor campaign, adjust, report on results

• Landing Page Analysis, Design and Testing

1. Review history of current landing page(s)
2. Identify objectives for new landing page
3. Develop creative for new landing pages
4. Create multiple copy versions and alternate images
5. Implement, track and test pages to determine the best converting creative and/or message mix.
6. Landing page testing can help save thousands of dollars when compared to traditional means of testing creative messaging!

• Social Media
  Our social media platform includes elements such as:

1. Review current efforts
2. Analyze site for relevant anchor and nearby text that features targeted keywords
3. Social networking sites
   • We will work with you to develop a presence on Facebook, Twitter and other outlets.
   • We can help manage the content and frequency of messaging.
4. Articles
   • We can help write, distribute and track articles and white papers
5. Blogs
   • We can help set up your blog, offer writing assistance and tracking
   
   Social media is a living, breathing, changing media that is hard to harness. The best part about it is that it is only limited by our creativity! Brainstorming creative, new ideas on how to harness this emerging category is one of our specialties!

• Mobile Media
  The next frontier for advertising is connecting with consumers on their mobile devices. We work in all current channels of mobile marketing, including:

1. Development of applications for mobile devices
2. Mobile website development
3. Mobile search
4. Mobile display
   • Including targeting capabilities
5. Mobile messaging

• Internet TV

1. Pre-roll video campaigns
2. Video and banner ads on content sites
3. YouTube cross-publishing
4. Reporting analytics integration
5. Podcasts

For all our campaigns, we quickly move away from low performers to media that is performing well and where our clients receive the highest return on investment.