Our roots are in traditional media buying and planning. There is no denying the power and reach of broadcast media. And while online media enjoys the majority of press these days, there is still no better way to reach more people than with the sight, sound and motion of TV.

When teamed together, the reach of traditional media combined with the precision of online media offer our clients the opportunity to dominate the market place and see large increases in conversions.

All of our traditional media plans begin with:

• Demographic, behavioral and geographic research

1. We buy on both a local and national level
2. We offer both General Market and Hispanic Media buying and planning

• Media audience research using MRI, Qualitap, Scarborough, SRDS and Simmons data
• Strata software is used for placement and reporting of offline media

1. Strata is the foremost media buying software used in most large ad agencies.
2. It provides media buying professionals with a complete, and integrated system that supports TV, Radio, Print, Outdoor, Cable.
3. It provides in-depth reporting capabilities, media billing and qualitative research
4. We are a licensed Strata Software media buying outlet.

Our areas of experise include:

• Television/Cable

1. Strategic placement of ads to reach your target customer
2. Monitoring of results
3. Optimize the account by adding to what’s working, and canceling what isn’t
4. Stay on top of new media, new messages, new forms
5. Budget management

• Radio

1. Research the most appropriate formats and stations to reach the target demographic
2. Strategic placement of ads
3. Negotiate bonus and no charge spots
4. Establish and monitor daypart mix
5. Budget management
6. Encourages use of live reads mixed with prerecorded spots to aid overall ROI

• Print/Newspaper

1. Examine appropriate newspapers and magazines to create strategic media plan
2. Research best size and locations for creative message
3. Negotiate bonus space within publications
4. Place buy
5. Budget management
   

• Out of Home/Guerilla Advertising

1. Available on both a local and national level
2. We stay current on available offerings in all major cities
3. We work with channels such as:
   • Billboards
   • Bus shelters
   • Wallscapes
   • In-store placements
   • All emerging guerilla tactics
4. If it can be thought of, we can make it happen!

• Experiential

1. To create unforgettable corporate events, we partner with 360e Productions to produce exciting, relevant and beneficial experiences for our clients.
2. Events available both on a local, mobile and national level
3. Events may include corporate events, corporate branding tours, annual conventions or meetings.

• Telemarketing/Call Center/Fulfillment House management

1. We have worked with dozens of call centers and fulfillment houses. We understand how to integrate your media campaign with these important partners.
2. We work with support vendors on your behalf to assure the campaign is successful.